Category: Planty Inspiration

We as Urban Jungle Bloggers share our love for plants, they bring us closer to nature, to our roots, even in the middle of the city. But we also share our love for nature. Being a plant lover and not caring about our environment seems like a very absurd combination, right? So yes, we love our environment and we love to make conscious decisions to save our environment wherever possible. So it’s no wonder that the new #LoveNature campaign by Brabantia, a brand for beautiful home products, caught our attention.

What’s it all about this new green campaign by Brabantia? It’s easy and it’s so wonderful: The idea behind the #LoveNature campaign comes from a very mundane activity – laundry drying. If you let your laundry dry naturally and let the sun and wind do the job, you will not only save energy but also save our environment. The core idea stems from one of Brabantia’s signature products, the rotary dryer. But instead of focusing on selling for charity, they decided that yes, if you buy a rotary dryer, they will plant a tree in Burkina Faso; but they will plant a tree for any person of your choice regardless! No purchase required! And that’s what we love about it – it’s a true and honest commitment to nature. Why wait? Tell Brabantia to plant a tree for a loved one – after all, isn’t it wonderful to tell them that a tree is planted in Burkina Faso in their name?

Brabantia has also enriched the #LoveNature campaign with a giveaway. You can enter the giveaway by checking the box ‘Would you like to win a LoveNature gift set?’ and come up with a creative green slogan. If you do so, you are in for a chance to win one of six #LoveNature gift sets, each 300€ value. So we are off planting a tree virtually with Brabantia. You can join in HERE.

http://youtu.be/pkwc1DsrwxY

Save

Save

Today, let’s talk about Pinterest. Before creating our Facebook page or even launching this website, we started with an Urban Jungle Bloggers Pinterest board. For the past 18 months we have been pinning green inspiration on a daily basis. Beautiful interiors with plants, green rooftop gardens, creative botanic DIYs, and of course all the fabulous blogposts from our bloggers.

Our goal is to show and share all kinds of plant inspiration on our UJB board, in many different styles: we pin everything from bohemian homes to ultra slick Scandi homes, from creative plant pot DIYs to semi-professional greenhouses. As long as there is something planty in there. Our Pinterest board helped us to grow the Urban Jungle Bloggers community, to share the blogposts from our bloggers with a larger audience and several brands discovered our community through Pinterest. And regularly we find new monthly topic inspiration just by browsing our board. By now we pinned more than 5.300 images and over 32.000 people follow our board. Our most popular pins reach more than 60,000 impressions and some get almost 1,000 repins (like this pin in April). Even though it’s not about the numbers, we like all the connections via our dear Urban Jungle Bloggers board. To go short: we love Pinterest! But it is not only about love and passion, it is also a bit of know-how that will help YOU perform on Pinterest at your best. Here are some of our tips!

What can you do to improve the repinnability of your blogpost? We collected some tips for bloggers:

⚫ Always insert a big portrait (vertical) image in your blogpost. Portrait images show up much bigger than landscape images on Pinterest (or your mobile phone!).

⚫ Add an alt-text to your images. Pinterest automatically picks the alt-text of an image as the description of your pin. It’s smart to include your blogname and the specifics of the image. Usually we change the description of UJB blogposts that we pin to “Urban Jungle Bloggers: topic by @ name of pinner.

⚫ Make it easy to find your Pinterest name. Like with all social media, it’s best if your name is the same on all social platforms (if possible). Add a visible link to your Pinterest board on your blog.

⚫ Add a pin-it button to your blog images (click here to see how that works). Make it easy for your readers to pin your content to Pinterest.

If you want to grow your own Pinterest account, these are some additional tips:

⚫ Pin daily. Make it part of your daily routine.

⚫ Sign up for a business Pinterest account. It’s free and you get all kinds of statistics, which allows you to get an idea of what your followers like, what gets repinned a lot and what your less popular pins are.

⚫ Create very specific boards. Not “inspiration”, but “yellow elephant toys with big eyes”. Or anything that you truly fancy 😉 In your boards, stay very close to a certain topic or style. If you have a broader theme, make sure the pins look nice together, make it interesting to look at. Or create a new board for your related topic.

Pinterest is a fun, exciting and useful platform for our Urban Jungle Bloggers community and they have lots of news coming up in the near future as revealed in this article. Stay tuned & happy pinning!

Save

A few weeks ago we announced our collaboration with IKEA Germany for their current IKEA Go Green campaign and we teamed up with them to show you their brand new range of products for real Urban Jungle Bloggers in our homes. We have shared the stories HERE.

Currently you can also see our stylings and statements on the IKEA Germany website including our videos that we shot in both Munich and Paris. Take a look and we hope you’ll feel inspired to live with even more greens! See the campaign HERE.

We also run a styling challenge on Instagram where you are more than invited to join in! All you have to do is share a picture of your plant(s) with any kind of IKEA product (this could be a Billy shelf, a table, a vase, a planter, up to you) and tag your image with the following hashtags: #IKEAgogreen #IKEAmachgrün #urbanjunglebloggers. All images uploaded until April 5th 2015 will be in the draw for three amazing packages with goodies from IKEA’s new outdoor collection. Join in! We are looking forward to all your green inspiration on Instagram!
This challenge is now closed. The 3 BIG winners are: Line Stützer, Lucy Ketchin and Antonia Oßwald! Congratulations!

Save